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Owning a successful chiropractic clinic can be equal parts rewarding, scary, fun and frustrating. It can make you feel that your clinic is in desperate need of an adjustment. (Pun intended) You want a thriving clinic that runs like a well oiled machine, instead you feel;
That you aren’t really connecting with your community.
Decision making is harder than it should be.
You're trying everything but nothings `sticking.`
To the layperson chiropractic is the same no matter who they see. Most practice members don’t come to your clinic because of a specific type of adjustment you provide. For most people who are new to chiropractic they don’t know the differences between diversified, McTimoney, Thompson or SOT.
Here are my 5 values
Respect, Persistence, Discretion, Consistency, Integrity. They help shape the infrastructure of my brand. These 5 values are integral to every service I provide and every partnership.
For your time and mine. Respect for your values and beliefs. A deep respect for the value you bring to your community’s health and wellness. Allowing our partnership to flourish in a timely, focussed and constructive way.
Means I work hard to find solutions and to build the bridges that will carry you and your team to those long held ambitious goals. Supporting you relentlessly in the pursuit of your goals.
Keeping your information confidential is integral to my brand. You need to be able to have full trust in my discretion. What we do, how we work, what we implement is for us only.
With consistency comes flexibility, when we need to change things within your business we change them quickly.
Is the foundation of my chiropractic practice management business. Open communication in all situations is crucial to our partnership and your success.
Your values play a huge part in how successful you and your chiropractic clinic is.
My values provide the framework for how I do business with you. How I interact with you and your team. They are at the heart of everything I do with and for you.
Tony Robbins has written a piece on the importance of values within your business Why you need to have strong company core values (tonyrobbins.com)
Values will form an essential part of your business plan, or as I prefer to think of it, your success plan. Having values at the heart of all you do brings a sense of peace to decision making. A calmness and feeling of security that the decision you’re making is the right one for your chiropractic clinic.
When you’re recruiting, your values should shine throughout the entire process. From writing the job description, describing your clinic to prospective employees, to the interview and selection process.
Your business values form the foundation of the culture within your clinic. The right culture in your clinic will increase the likelihood of your team being happy in their work and help them develop a greater sense of pride and achievement about their role within your chiropractic clinic. The Ultimate Guide to Values Based Recruitment - Harver
Your chiropractic clinic values are an essential building block when designing your practice member experience. Your values will shape how you communicate with your community. They will help us to craft the right `scripts` for the front desk chiropractic assistant to use in each and every circumstance. They form the base of how you show up on social media. What type of articles you write for your website and mail list.
As a chiropractic clinic owner you know that building a great reputation and relationships within your community is essential for your success. But, it's also time consuming and takes you away from what you do best: providing exceptional care. Having a well thought out structured business plan - Success Plan is what I prefer to call them - to activate your chiropractic clinic growth and reduce the fear and frustration is the foundation on which to build your thriving clinic.
Don’t worry about going it alone with creating a well rounded strategic business plan. I’ve got your back, pun absolutely intended.
Practice management support is an in depth look at how I can help you.
Taking the time to really focus on what your chiropractic business values are, will help you and the team to improve every aspect of your clinic. Your values are the glue that holds all the parts of managing a successful clinic together.